The Medium article rightly makes the case for the lower case ‘a’ being the signature character, the single letter that defines the feeling of the whole font.
It really does tick a lot of boxes – cool, modern, personal and fun, but without a prescriptive point of view.īy this, I mean a font that doesn’t look too male, too female, too posh, too serious, too anything, but still holds deep emotional promise. The font manages to feel high-end whilst still delivering outstanding functionality.
But I had just taken over Fred’s job as art director of Rolling Stone, and we were looking for a new geometric sans, so after consulting with my art department of Kory Kennedy, Devin Pedzwater and Matthew Ball, I chose Proxima, because it was just…better. Proxima was first drawn by Mark Simonson in 1981, it took a while to gain traction but after the release of Gotham in 2002 it really took off.įred Woodward commissioned Hoeffler to create Gotham when he took over as Creative Director at GQ, and very nice it looked too. There’s a good story by on Medium today about Proxima Nova, the font that by many measures has replaced Helvetica as the world’s most popular typeface.
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